NEWS - Friday, June 14, 2013


EA: Online Passes were "flat out dumb"

EA is finally ditching Online Passes so the three-year DRM experiment clearly didn’t work out quite as it had hoped, but how bad was it? "The amount of money that we made, it didn’t replace the amount of frustration we put on our customers and it didn’t offset the reputation damage it caused the company," EA Labels president Frank Gibeau has said at E3. Ah. So quite bad.

Gibeau described the scheme as "flat out dumb" in the interview with Joystiq. "So we said ’it’s not worth it,’ and so the idea was, look, ’don’t do stuff like that anymore.’"

He points out, astutely and blimming obviously, that people who bought a used copy of FIFA might still pay for packs in its wildly successful Ultimate Team mode--if only it weren’t locked away behind an Online Pass. If you’re not sporty, think of buying Mass Effect 3’s multiplayer item packs.

"Frankly, we’re being more nuanced and sophisticated about it. Before we used a blunt instrument. Now we’re going to be like ’Look, they own it, they bought the disc and it’s theirs. They have a legitimate right for not doing anything illegal,’" Gibeau explained.

"If we want to be progressive about it, we will make online services available to them that if they want to buy they can, but they don’t have to. At least that way we participate in some monetization. The reputational damage [Online Pass] was causing us was in excess of the dollars we were making."

Following the big announcement, EA started making Online Passes free for older games. And don’t worry: Gibeau assures the Online Pass is properly dead and gone; over; finito; kaput. Good.


Source: http://www.shacknews.com

Comments

Site Statistics

Registered Members: 44,041
Forum Posts: 725,450
Xbox One Titles: 763
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 584
Xbox Titles: 847
Staff Reviews: 1,528
Member Reviews: 10,339
News Articles: 13,433
Screenshots: 29,577
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Design Lab Controller Package
Post by oryanphine
4 Replies, 93 Views

Looking for Gears of War faceplates!
Post by jtcustoms
3 Replies, 152 Views

Upgraded 360 to One S, some XBLA games not showing as purchased
Post by DJ tx
4 Replies, 134 Views

Used version of Diablo 3
Post by Kamshaft
2 Replies, 165 Views

Xbox One Ea Sports
Post by oryanphine
0 Replies, 129 Views

Xbox One Halo Wars 2
Post by oryanphine
1 Replies, 138 Views

Pax East 2017 Boston
Post by oryanphine
3 Replies, 196 Views

Where is everyone?
Post by DJ tx
8 Replies, 281 Views

For anyone who went from Xbox 360 to the One S
Post by DJ tx
12 Replies, 519 Views

Xbox One Games Of Thrones
Post by oryanphine
2 Replies, 299 Views

Halo Wars 2 TV Commercials
Post by Nato King
2 Replies, 304 Views

Ghost Recon Wildlands Closed Beta
Post by HaZarD SFD
32 Replies, 1017 Views

Gears of War 1-3 Keys.
Post by HaZarD SFD
0 Replies, 682 Views

Xbox One NFL Superbowl LI
Post by oryanphine
1 Replies, 433 Views

Xbox 1 d?shonor? 2
Post by oryanphine
1 Replies, 378 Views

© 2000-2017 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics