NEWS - Tuesday, July 2, 2013


Mattrick’s departure will be Xbox One’s pivot point

The departure of Xbox boss Don Mattrick, headed off to become Zynga’s new CEO only weeks after the unveiling of Xbox One, is another bizarre chapter in what has been the strangest and most uncomfortable period of Microsoft’s existence as a console platform holder. In a few short weeks we have seen huge damage done to the laboriously elevated Xbox brand, the firm’s main gaming rival elevated to undeserved sainthood during an extraordinary E3 showdown and finally a rare, humiliating and completely necessary U-turn from one of the world’s biggest and most stubborn companies. Now, another unprecedented twist - the man behind a brand new console running out the door before that console even launches, even as its feature set has apparently been thrown into flux mere months before it hits retail shelves.

This is a mess. There’s no two ways about that. It may well be for the best in the end, but right now, it’s a mess. Microsoft is in a tailspin - one minute Xbox is soaring above the clouds, the next, thrown around by winds of negative public opinion from all quarters, it’s desperately hauling at all the controls and trying to correct its course, something that this corporate juggernaut simply isn’t used to doing. As a rule, Microsoft ploughs ahead with its product strategies until either the world bends to its will or the product crashes into a mountainside. Tugging and pushing at unfamiliar controls as it tries to turn Xbox One from its course, Microsoft appears to have found the pilot ejector seat switch and thought "hey, this one is worth a shot!".

READ MORE


Source: http://www.gamesindustry.biz

Comments

Site Statistics

Registered Members: 44,546
Forum Posts: 725,778
Xbox One Titles: 1,215
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,689
Member Reviews: 10,339
News Articles: 14,361
Screenshots: 31,114
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 80 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 107 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
3 Replies, 292 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 587 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 737 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 685 Views

Xbox Playdates Canada - February Playdates Schedule
Post by Kiesey
8 Replies, 920 Views

Xbox Prototype Communicator
Post by oryanphine
1 Replies, 1132 Views

Xbox One S Dragon Ball Fighterz
Post by oryanphine
0 Replies, 777 Views

Xbox One S Theme Hockey
Post by oryanphine
0 Replies, 642 Views

New Fable is coming!
Post by Shadow20002
2 Replies, 931 Views

RPG Recommendation?
Post by DJ tx
8 Replies, 1010 Views

Xbox Playdates Canada - January 2018 Schedule
Post by Kiesey
5 Replies, 1124 Views

Xbox 360 Summer Intern Celebration 2011
Post by oryanphine
1 Replies, 1306 Views

Xbox One X LA noire
Post by oryanphine
1 Replies, 1646 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics