NEWS - Tuesday, July 2, 2013


Mattrick’s departure will be Xbox One’s pivot point

The departure of Xbox boss Don Mattrick, headed off to become Zynga’s new CEO only weeks after the unveiling of Xbox One, is another bizarre chapter in what has been the strangest and most uncomfortable period of Microsoft’s existence as a console platform holder. In a few short weeks we have seen huge damage done to the laboriously elevated Xbox brand, the firm’s main gaming rival elevated to undeserved sainthood during an extraordinary E3 showdown and finally a rare, humiliating and completely necessary U-turn from one of the world’s biggest and most stubborn companies. Now, another unprecedented twist - the man behind a brand new console running out the door before that console even launches, even as its feature set has apparently been thrown into flux mere months before it hits retail shelves.

This is a mess. There’s no two ways about that. It may well be for the best in the end, but right now, it’s a mess. Microsoft is in a tailspin - one minute Xbox is soaring above the clouds, the next, thrown around by winds of negative public opinion from all quarters, it’s desperately hauling at all the controls and trying to correct its course, something that this corporate juggernaut simply isn’t used to doing. As a rule, Microsoft ploughs ahead with its product strategies until either the world bends to its will or the product crashes into a mountainside. Tugging and pushing at unfamiliar controls as it tries to turn Xbox One from its course, Microsoft appears to have found the pilot ejector seat switch and thought "hey, this one is worth a shot!".

READ MORE


Source: http://www.gamesindustry.biz

Comments

Site Statistics

Registered Members: 44,041
Forum Posts: 725,450
Xbox One Titles: 763
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 584
Xbox Titles: 847
Staff Reviews: 1,528
Member Reviews: 10,339
News Articles: 13,433
Screenshots: 29,577
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Design Lab Controller Package
Post by oryanphine
4 Replies, 96 Views

Looking for Gears of War faceplates!
Post by jtcustoms
3 Replies, 152 Views

Upgraded 360 to One S, some XBLA games not showing as purchased
Post by DJ tx
4 Replies, 135 Views

Used version of Diablo 3
Post by Kamshaft
2 Replies, 165 Views

Xbox One Ea Sports
Post by oryanphine
0 Replies, 129 Views

Xbox One Halo Wars 2
Post by oryanphine
1 Replies, 139 Views

Pax East 2017 Boston
Post by oryanphine
3 Replies, 196 Views

Where is everyone?
Post by DJ tx
8 Replies, 281 Views

For anyone who went from Xbox 360 to the One S
Post by DJ tx
12 Replies, 519 Views

Xbox One Games Of Thrones
Post by oryanphine
2 Replies, 299 Views

Halo Wars 2 TV Commercials
Post by Nato King
2 Replies, 304 Views

Ghost Recon Wildlands Closed Beta
Post by HaZarD SFD
32 Replies, 1017 Views

Gears of War 1-3 Keys.
Post by HaZarD SFD
0 Replies, 683 Views

Xbox One NFL Superbowl LI
Post by oryanphine
1 Replies, 434 Views

Xbox 1 d?shonor? 2
Post by oryanphine
1 Replies, 378 Views

© 2000-2017 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics