NEWS - Thursday, March 13, 2014


Spencer: Microsoft plans to be more 'direct and honest' with fans

Microsoft Game Studios vice president Phil Spencer said that Microsoft could have done a better job handling information regarding the Xbox One last summer, following the console’s reveal.

The Xbox One announcement last May was surrounded by confusion regarding the console’s always-online requirements and used game policy. Microsoft later reversed the daily online check-in and used game restriction policies in June, in response to consumer criticism. At a presentation at SXSW in Austin, Texas yesterday, Spencer said Microsoft didn’t effectively convey its message to consumers.

"I look at last summer and that wasn’t a high point for me, coming out of the announcement of Xbox One and E3, where I thought our messaging around what we believed in was confused –– mainly by us," Spencer said during the presentation with Spike TV’s Geoff Keighley, as recorded by YouYube user gerrenlaquint.

"I learned a ton last summer as a leader of our groups and in our company about being true to your core vision around what a product is, not being confusing, and frankly, when you’re going to say something to a consumer that might put them off, it’s better to just be direct and honest, rather than trying to sugar-coat something that might be controversial," Spencer said.

Before the end of 2013, Microsoft sold 3 million Xbox Ones following the console’s November launch. During that time, Spencer and other Microsoft executives and employees have attempted to be more active on social media, responding to customer questions and concerns, in an effort to better connect with fans.

"I’d rather deal with the controversy of what we’re doing, and have an above-table conversation about that topic, rather than trying to sugar-coat it with some other news," Spencer said. "One of the reasons I wanted to be a little more active socially was because I knew the core of why we were in this industry was not an evil reason... It was to really delight consumers and build a great product that millions and millions of people would love."


Source: http://www.ign.com

Comments

Site Statistics

Registered Members: 44,236
Forum Posts: 725,571
Xbox One Titles: 933
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 584
Original Xbox Titles: 987
Staff Reviews: 1,593
Member Reviews: 10,339
News Articles: 13,783
Screenshots: 30,143
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Wire desormais disponible en francais
Post by oryanphine
0 Replies, 58 Views

Manette Xbox 360 Gamestop Radioactive
Post by oryanphine
1 Replies, 363 Views

Xbox One Moratl Kombat X sur Ebay
Post by oryanphine
0 Replies, 397 Views

Console Xbox 360 et faceplate Xbox 360 in package blue
Post by oryanphine
0 Replies, 331 Views

Seagate Fanfest External Drive Scorpio
Post by oryanphine
2 Replies, 437 Views

Ultimate Game Face
Post by oryanphine
3 Replies, 478 Views

Home screen customization?
Post by DJ tx
2 Replies, 516 Views

Xbox One Manette E317 en vente sur ebay
Post by oryanphine
1 Replies, 521 Views

Xbox 360 Summer Intern Celebration 2009
Post by oryanphine
0 Replies, 506 Views

Xbox One Limbo
Post by oryanphine
3 Replies, 554 Views

Anyone else feel like they hit a stalemate?
Post by DABUC
2 Replies, 635 Views

Does anyone know how to teabag 343 Guilty Spark in Halo?
Post by shrew king
3 Replies, 984 Views

Xbox One Nike Einhalb 43
Post by oryanphine
0 Replies, 871 Views

Manette Xbox 360 Live is 5ive Llamma en vente sur Ebay
Post by oryanphine
1 Replies, 962 Views

Manette Xbox 360 Live Turns Five en vente sur Ebay
Post by oryanphine
0 Replies, 740 Views

© 2000-2017 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics