NEWS - Thursday, March 13, 2014


Spencer: Microsoft plans to be more 'direct and honest' with fans

Microsoft Game Studios vice president Phil Spencer said that Microsoft could have done a better job handling information regarding the Xbox One last summer, following the console’s reveal.

The Xbox One announcement last May was surrounded by confusion regarding the console’s always-online requirements and used game policy. Microsoft later reversed the daily online check-in and used game restriction policies in June, in response to consumer criticism. At a presentation at SXSW in Austin, Texas yesterday, Spencer said Microsoft didn’t effectively convey its message to consumers.

"I look at last summer and that wasn’t a high point for me, coming out of the announcement of Xbox One and E3, where I thought our messaging around what we believed in was confused –– mainly by us," Spencer said during the presentation with Spike TV’s Geoff Keighley, as recorded by YouYube user gerrenlaquint.

"I learned a ton last summer as a leader of our groups and in our company about being true to your core vision around what a product is, not being confusing, and frankly, when you’re going to say something to a consumer that might put them off, it’s better to just be direct and honest, rather than trying to sugar-coat something that might be controversial," Spencer said.

Before the end of 2013, Microsoft sold 3 million Xbox Ones following the console’s November launch. During that time, Spencer and other Microsoft executives and employees have attempted to be more active on social media, responding to customer questions and concerns, in an effort to better connect with fans.

"I’d rather deal with the controversy of what we’re doing, and have an above-table conversation about that topic, rather than trying to sugar-coat it with some other news," Spencer said. "One of the reasons I wanted to be a little more active socially was because I knew the core of why we were in this industry was not an evil reason... It was to really delight consumers and build a great product that millions and millions of people would love."


Source: http://www.ign.com

Comments

Site Statistics

Registered Members: 44,041
Forum Posts: 725,450
Xbox One Titles: 761
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 584
Xbox Titles: 847
Staff Reviews: 1,527
Member Reviews: 10,339
News Articles: 13,430
Screenshots: 29,565
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Design Lab Controller Package
Post by oryanphine
4 Replies, 66 Views

Looking for Gears of War faceplates!
Post by jtcustoms
3 Replies, 129 Views

Upgraded 360 to One S, some XBLA games not showing as purchased
Post by DJ tx
4 Replies, 123 Views

Used version of Diablo 3
Post by Kamshaft
2 Replies, 161 Views

Xbox One Ea Sports
Post by oryanphine
0 Replies, 119 Views

Xbox One Halo Wars 2
Post by oryanphine
1 Replies, 133 Views

Pax East 2017 Boston
Post by oryanphine
3 Replies, 193 Views

Where is everyone?
Post by DJ tx
8 Replies, 273 Views

For anyone who went from Xbox 360 to the One S
Post by DJ tx
12 Replies, 512 Views

Xbox One Games Of Thrones
Post by oryanphine
2 Replies, 294 Views

Halo Wars 2 TV Commercials
Post by Nato King
2 Replies, 300 Views

Ghost Recon Wildlands Closed Beta
Post by HaZarD SFD
32 Replies, 1003 Views

Gears of War 1-3 Keys.
Post by HaZarD SFD
0 Replies, 673 Views

Xbox One NFL Superbowl LI
Post by oryanphine
1 Replies, 422 Views

Xbox 1 d?shonor? 2
Post by oryanphine
1 Replies, 373 Views

© 2000-2017 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics