SteelSeries Announces New Partnership With Danish eSports Team
SteelSeries. and the top-ranked Danish Counter-Strike team, North, have announced their sponsorship and collaborative partnership. In addition to the monetary support, SteelSeries and North will work together as partners in innovative product design and in elevating both brands in gaming and esports. Founded by FC Copenhagen and Nordisk Film, North is a part of the greater trend in the crossover of traditional sports and a new generation of electronic sports.
“SteelSeries has played a crucial role in driving the esports industry forward. Our partnerships with players and organizations that compete at the highest levels, and that embody the fundamentals on which our brand was built are what set our standards higher than others. They drive our need for constant innovation and inspire our award-winning products,” says Ehtisham Rabbani, SteelSeries CEO. “Counter-Strike is where our brand began; it’s at our core. We are incredibly happy and proud to announce our partnership with North.”
Although this news is PC centric, given SteelSeries headsets are usuable on the Xbox One, we thought wed just fill you in on what they said.
Source: Press Release