NEWS - Wednesday, January 30, 2002


WWF Raw Press Release

THQ AND JAKKS PACIFIC ANNOUNCE EXTENSIVE MARKETING CAMPAIGN FOR WWF RAW ON XBOX

Exclusive Xbox Title and First World Wrestling Federation Licensed Xbox Game To Ship February 12

CALABASAS HILLS, Calif. - January 30, 2002 - THQ Inc. and JAKKS Pacific, Inc. today announced details of an extensive marketing campaign backing the first World Wrestling Federation(r) licensed title for the Xbox(tm) video game system from Microsoft, WWF Raw(tm). An exclusive Xbox title, WWF Raw will ship on February 12 and benefit from multi-million dollar marketing support, including a national television campaign featuring the music of Limp Bizkit. WWF Raw is THQ and JAKK’s most advanced World Wrestling Federation title to date featuring more than 45 World Wrestling Federation Superstars and intense, grappling-style gameplay. The game is being heralded by Microsoft as a groundbreaking title that gamers will not want to miss.

"We are extremely excited to be working so closely with Microsoft on the first World Wrestling Federation title for Xbox," said Brian Farrell, President and CEO, THQ. "The popularity of the World Wrestling Federation combined with the power of the Xbox is sure to make WWF Raw the must-have game for early 2002." "WWF Raw brings the excitement of the World Wrestling Federation to Xbox with graphics that are unmatched and excitement that is palpable," said Stephen Berman, President and COO, JAKKS Pacific. "We anticipate great results for the title at retail in 2002."

"THQ/JAKKS’ WWF Raw is a key title in the first half of 2002, and we are incredibly excited to see it come to life on Xbox," said J Allard, General Manager, Xbox Platform. "It’s quality titles like WWF Raw that are showcasing the Xbox difference in graphics and gameplay."

The television spot for WWF Raw was produced by the World Wrestling Federation’s in-house production team and features exclusive gameplay footage cut to Limp Bizkit’s "My Way, William Orbit’s Mix" from the new Limp Bizkit remix album "New Old Songs" which was released by Flip/Interscope on December 4. Marketing highlights for WWF Raw include:

  • National television campaign on FOX, UPN, NBC, TNN, MTV, FX, Comedy Central and other major networks
  • Print campaign across major videogame and World Wrestling Federation publications
  • National point of purchase program including posters, oversized boxes, banners, floor graphics, in-store merchandising and in-store commercials at game retailers nationwide
  • Featured title on Microsoft’s national Xbox Odyssey tour
  • World premier event for WWF Raw hosted at WWF New York(tm) in Times Square
  • Radio promotions including on-air giveaways
  • Coverage on WWF.com (www.wwf.com), as well as the official WWF Raw web site, hosted by THQ.com
  • Coverage on www.xbox.com
  • Official WWF Raw video game strategy guides

  • Source: http://www.thq.com/

    Comments

    Site Statistics

    Registered Members: 48,546
    Forum Posts: 725,916
    Xbox One Titles: 2,738
    Xbox 360 Titles: 1,086
    Xbox 360 Kinect Titles: 95
    Xbox 360 Arcade Titles: 586
    Original Xbox Titles: 987
    Staff Reviews: 2,017
    Member Reviews: 10,339
    News Articles: 15,609
    Screenshots: 33,977
    Xbox 360 Achievements: 45,112
    Xbox 360 Faceplates: 2,016
    Cheat Codes: 1,706

    Latest News








    See News Archives

    Community Forum Activity

    Xbox Series X or S
    Post by Nato King
    2 Replies, 253 Views

    Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
    Post by Variation-XBA
    0 Replies, 244 Views

    I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
    Post by Smill
    0 Replies, 4477 Views

    Xbox one no signal
    Post by debrartin
    0 Replies, 26444 Views

    do you remember?
    Post by SnoochyBoochy
    3 Replies, 26466 Views

    i haz xbox
    Post by SnoochyBoochy
    0 Replies, 22587 Views

    Claiming the first thread of 2020
    Post by Kraft
    6 Replies, 38478 Views

    Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
    Post by Smill
    3 Replies, 22607 Views

    Squad Up
    Post by samslophead
    0 Replies, 48498 Views

    TERA Skinned Xbox One X Giveaway!
    Post by Variation-XBA
    0 Replies, 52347 Views

    Starfield Release expectations?
    Post by DJ tx
    4 Replies, 87433 Views

    Issue with Xbox live on Xbox home
    Post by rcmpayne
    0 Replies, 59977 Views

    Happy Birthday, Me.
    Post by SnoochyBoochy
    4 Replies, 73494 Views

    Xbox Playdates Canada October, 2018 Play date info thread.
    Post by Kiesey
    2 Replies, 18489 Views

    2 Giveaways! Bridge Constructor Portal AND Tempest 4000!
    Post by Variation-XBA
    0 Replies, 17194 Views

    © 2000-2020 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
    Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

    Made in Canada
    Site Design by Cameron Graphics