NEWS - Wednesday, May 1, 2002


TDK Mediactive Extend Shrek® Licence

CALABASAS, Calif. – May 1, 2002 – TDK Mediactive, Inc., a global publisher of interactive entertainment software, and DreamWorks SKG, announced today the extension of their exclusive video game license agreement for the Shrek franchise, including the Shrek sequel. The agreement is worldwide for all current game platforms and exclusive to TDK Mediactive. Worldwide sales of TDK’s Shrek interactive titles have been highly successful, exceeding one million units across four platforms (Xbox, Game Boy® Advance, Game Boy® Color and PC CD ROM). Additionally, most of the titles are available in six languages and are currently available in North and South America, Europe and Australia. Plans are also underway to develop and sell titles in Asia and other territories, as well. One of the highest grossing movies of 2001, DreamWorks Picture's Shrek has grossed over $481 million at the box office worldwide. On video, Shrek is the best selling DVD of all time and was the number one video release of 2001. “Shrek is not only a great movie franchise, but a powerful video game franchise, as well,” said Vincent Bitetti, chief executive officer of TDK Mediactive. “It has developed into two synergetic entities, which can stand alone, as well as provide mutual support: Shrek the DreamWorks movie character and Shrek the video game icon. Recognizing this unique strength, our development efforts have shifted from a license perspective to a video game franchise perspective, and we will begin this fall to release additional Shrek titles for various platforms,” added Bitetti. “The Shrek titles will offer the captivating characters in a diverse base of immersive environments, game settings and categories.” “TDK is a great licensee for Shrek, and we are pleased to announce our continued business relationship,” said Brad Globe, head of DreamWorks Consumer Products. “TDK has the experience and enthusiasm to build upon the momentum of the current video game titles and the success of the movie franchise.”
Source: http://www.tdk-mediactive.com/

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