NEWS - Friday, May 16, 2003


Xbox Chief Interview

Xbox chief sees games reaching a broader base Robbie Bach, Microsoft’s senior vice president for games and chief Xbox officer, says new games and music products for the Xbox extend the console’s appeal to younger audiences and more women. Robbie Bach is the executive at Microsoft who guides Xbox development. His title reflects it: senior vice president of the Home & Entertainment division and chief Xbox officer. Bach, who joined the company in 1988 as a product manager for Microsoft Works, met with The Seattle Times yesterday at the Electronics Entertainment Expo, or E3, in Los Angeles to talk about the video-game industry. Q. How is E3 going for you so far? Bach: For us it's going great. We had a great briefing Monday night and had a lot of positive feedback about that. Really, people came back and said, "Wow, you guys have a full portfolio of games. You've got some titles we think are going to make Xbox sell this holiday." And that's really the big point here — to start getting people excited and giving people a sense of what's coming. We feel very good about how things are going. Q. What was the most significant announcement you've made at E3? Bach: I think the biggest thing that people should walk away with from the show for us is that we have the depth and breadth of games to make Xbox even more successful. Not just the games for the gaming audience, but the games that reach out to younger audiences, older audiences, women, etc. And we have some cool blockbusters that are going to knock people away. Q. What do you think people are responding to the most? Bach: If you go back to the briefing, the visceral response to "Halo 2" and that demo is amazing. The response to "Doom 3" ... is amazing. I think Music Mixer (an add-on that turns the Xbox into a music machine) in many ways gets a response generally from a broader audience, not so much from the hard-core gamers but from the people who are more into general entertainment. We see more women excited about that, which is cool for us because we start to reach out into the broader audience. Q. Sony's announcement of the PSP handheld gaming device makes Xbox as of now the only console without an accompanying handheld. Bach: Well, Sony doesn't have one either. That was an announcement to plan an announcement. Q. Well, presuming they come through with this, is Microsoft interested in getting into this? Bach: Our perspective right now is we're very focused on making Xbox an integral part of our approach with consumers in the home. That's plenty of work for us to do right now. It is really a very different market. Different dynamics, a different set of issues. So we're really focused on making sure Xbox does a great job, and I don't want to get distracted. To read the rest of the interview click here
Source: http://www.seattletimes.com/

Comments

Site Statistics

Registered Members: 44,939
Forum Posts: 725,842
Xbox One Titles: 1,566
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,794
Member Reviews: 10,339
News Articles: 14,910
Screenshots: 32,093
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 477 Views

2 Giveaways! Bridge Constructor Portal AND Tempest 4000!
Post by Variation-XBA
0 Replies, 516 Views

Xbox Playdates Canada September, 2018 Playdates info thread.
Post by Kiesey
3 Replies, 1048 Views

No topics about Xbox 360? Want to play FC3 or BFH?
Post by AddMeForCoOp
2 Replies, 957 Views

Xbox Playdates Canada August, 2018 Playdate info thread.
Post by Kiesey
5 Replies, 1088 Views

Xbox Game Pass
Post by oryanphine
3 Replies, 1401 Views

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
3 Replies, 1206 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 1225 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 1004 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 1376 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 1822 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 1391 Views

Is anything happening in XBox One land?
Post by DJ tx
8 Replies, 2411 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 1201 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 1278 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics