EA Buys Into UbisoftThe ever expanding tentacles of EA reached across to France today as the US firm have announced that they have bought 19.9% of Ubisoft Entertainment. The terms of the agreement are yet to be disclosed, with the deal waiting for U.S. Antitrust clearance before it gets signed. Ubisoft has an approximate market value of €300 million, which means that the deal is worth somewhere in the region of around €59.7 million – although this is unconfirmed. Whether EA has its sights on the rest of Ubisoft is of course anybody’s guess, but it is a development that further increases EA’s strength within the industry. We’ll have more news on this story when the details are disclosed.