NEWS - Wednesday, March 16, 2005


Ubisoft AND 1

Ubisoft Slam-Dunks AND 1 March 16, 2005 - Taking its second step into sports video games, Ubisoft announced today it will produce games based on the AND 1 Mix Tape Tour, under an exclusive licensing deal. Along with its line of shoes and apparel, AND 1 is perhaps best known for the AND 1 Mix Tape Tour, a summer-long show which pits top local players against the heroes of AND 1’s roster, including The Professor, Spyda, Half Man-Half Amazing, AO, Sik wit It, and Main Event. "We are excited to be collaborating with Ubisoft to make a game inspired by the AND 1 Mix Tape Tour," said Ron Skotarczak at AND 1. "We are looking forward to working together to create a franchise that captures the spirit of what the AND 1 brand represents - authenticity, attitude and performance." "Ubisoft is thrilled to be adding the AND 1 license to its line-up of sports videogames," said Laurent Detoc, president of Ubisoft North America. "The strength of the AND 1 brand and the creativity Ubisoft brings to the table make this agreement exciting news for the sports genre." Ubisoft’s AND 1 deal is the second sports exclusive for the company, which stepped into the sports game arena in February, announcing an exclusive partnership with golf legend Vijay Singh. The company isn’t ready to divulge details on AND 1 titles just yet, but rest assured we’ll be here with the news as soon as it comes in.
Source: http://www.ign.com

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