NEWS - Monday, April 17, 2006

Paramount Offering HD Trailers On Xbox 360

Coming soon to a video-game console near you: high-definition movie previews. Paramount Pictures Corp. is offering high-def downloads for its upcoming films "Mission: Impossible III" and "Nacho Libre" through Microsoft Corp.’s Xbox 360. Paramount’s experiment highlights the key role next-generation video-game consoles from Microsoft and Sony Corp. probably will play as more entertainment moves online. Last month, for instance, Epic Records announced it would offer free music-video downloads from emerging artists on Xbox 360. Both efforts reflect the eagerness of entertainment companies to reach a young, elusive audience whose attention is sliced ever thinner by television, computers, game consoles and cellular phones. "It hits the audience in a big way - the 12- to 34-year-old audience. That’s the sweet spot of frequent moviegoers," said Gerry Rich, Paramount’s president of worldwide marketing. "They’re the early adopters. We think they impact and influence a lot of folks. They’re gatekeepers of what’s cool and what’s not." It is also a subtle opportunity for Paramount to plug the technological successor to DVDs. The Xbox 360 is the first of the new generation of game consoles that support high-definition video and surround sound. Paramount’s downloads get the high-definition movie trailers off computer screens and onto a screen where images are more lush. "My guess is they want to sell high-definition discs. You want to get the high-definition monitor owners drooling," said Michael Pachter, an analyst with Wedbush Morgan Securities in Los Angeles. "It’s clever marketing. It’s a good, solid, high-income, early-adopter niche." The ability to extend play beyond the narrow confines of the living room is an increasingly important feature for game consoles. Microsoft says more than half of those who own Xbox 360 game systems - an estimated 2 million people - connect to its online service, Xbox Live, to send and receive voice and text messages, download playable demos of upcoming games or get free entertainment content. That’s a significant change from the original Xbox, which attracted 10 percent of its players online. And it’s what caught the attention of the entertainment industry’s marketing gurus. "Record labels and movie studios are coming to us and trying to figure out new ways to reach their consumers," said Aaron Greenberg, group marketing manager for Xbox Live. "They’re coming to us because the 18- to 34-year-old demographic - which is their core demographic - is becoming harder and harder to reach." Greenberg said the Xbox Live’s digital cul-de-sac, in which content can be downloaded but can’t escape its electronic confines, was particularly appealing to those in the entertainment industry worried about Internet piracy. "It’s ideal for movie studios and record labels to distribute their high-definition assets in a way that’s secure, cannot be copied, cannot be shared but can be viewed," Greenberg said. "It definitely is a factor in allowing us to get the rights." Paramount is now offering high-definition movie trailers for "Mission: Impossible III," a Tom Cruise action-thriller to be released in theaters May 5, and "Nacho Libre," a Jack Black comedy due out June 16. Gamers can customize with art from the movies. "What we’re trying to do," said Amy Powell, Paramount’s senior vice president of interactive marketing, "is blend the frontiers between gaming and movies and offer our content in a way that’s accessible and meaningful to them."


Site Statistics

Registered Members: 44,503
Forum Posts: 725,765
Xbox One Titles: 1,177
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,673
Member Reviews: 10,339
News Articles: 14,297
Screenshots: 30,998
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Xbox One X World of tanks
Post by oryanphine
2 Replies, 207 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
5 Replies, 339 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 410 Views

Xbox Playdates Canada - February Playdates Schedule
Post by Kiesey
8 Replies, 639 Views

Xbox Prototype Communicator
Post by oryanphine
1 Replies, 732 Views

Xbox One S Dragon Ball Fighterz
Post by oryanphine
0 Replies, 607 Views

Xbox One S Theme Hockey
Post by oryanphine
0 Replies, 463 Views

New Fable is coming!
Post by Shadow20002
2 Replies, 726 Views

RPG Recommendation?
Post by DJ tx
8 Replies, 763 Views

Xbox Playdates Canada - January 2018 Schedule
Post by Kiesey
5 Replies, 875 Views

Xbox 360 Summer Intern Celebration 2011
Post by oryanphine
1 Replies, 999 Views

Xbox One X LA noire
Post by oryanphine
1 Replies, 1494 Views

Xbox One Assassins Creed Origins
Post by oryanphine
2 Replies, 1269 Views

Xbox One S Porsche 919 Hybrid Edition
Post by oryanphine
4 Replies, 1602 Views

OG Xbox on Xbox One now live!
Post by Kamshaft
5 Replies, 1778 Views

© 2000-2018 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics