Test Drive Unlimited: Priced At $39.95Atari, Inc., one of the world’s most recognized brands and a leading third-party video game publisher, today announced official pricing for its upcoming, highly-anticipated next-generation racing game, Test Drive Unlimited. Atari will offer Test Drive Unlimited for Xbox 360™ video game and entertainment system from Microsoft for US$39.95. To further extend consumers’ gaming experiences, Test Drive Unlimited car packs featuring six or more cars, complete with genre-specific radio stations, will be available for download monthly, beginning six weeks after launch on Xbox Live Marketplace. Features: Test Drive® Unlimited is redefining the racing genre online with M.O.O.R.: Massively Open Online Racing. It is the only game that allows for literally thousands of gamers to play within the same game world simultaneously. The seamless online connection offers unlimited new challenges, opponents and competitions as well as monthly additions of vehicles, aftermarket parts, clothes and apparel; More than 125 licensed vehicles from exclusive manufacturers including Lamborghini, Ducati, Aston Martin, Mercedes, Saleen, Shelby, and Jaguar; Realistic cars and bikes: Amazing render quality and unrivalled interior details including full car functions such as radio, electric windows, horn, wipers and more; Personalization: Upgrade each car or bike with options from the actual manufacturers’ catalog. Players create characters, buy new homes and garages, and tune and upgrade vehicles with aftermarket parts; Create challenges or races from more than 50 game rules and settings. Upload your created challenges online to become part of the player community; A gathering of communities: Players can create or join a club to talk, chat, trade, race or organize club-based competitions and tournaments; Simplified match making and division based rankings make this game the most comprehensive and accessible online racing experience.