NEWS - Monday, February 5, 2007


Lost Planet Marketing Cost $20M

Forbes adds that actual game development cost another $20 million for the Xbox 360 exclusive. According to Capcom executive VP Mark Beaumont, who is in charge of publishing efforts in the Americas and Europe, the company directed marketing dollars away from random TV and game magazine advertisements to two downloadable demos and an online grassroots campaign to build up buzz among consumers. As of mid-January, Capcom had shipped 1 million units of Lost Planet. The game launched in Japan on December 22 and in North America and Europe January 12. Capcom has been in the midst of a strategic transition that aims to have a more global appeal with a stronger focus on games that appeal to a Western market. Another Capcom Xbox 360 exclusive, Dead Rising, has also seen success in the West with 1 million units shipped worldwide as of the end of December 2006. Dead Rising is rated Mature, while Lost Planet is more accessible to the younger market with a Teen rating Both games retail for $60. Beaumont told Forbes that before his arrival at Capcom USA in 2005, the company “advertised like it was 1985.”
Source: http://www.next-gen.biz/

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