NEWS - Monday, June 11, 2007
Ubisoft Still Considering EA Merger
In a recent interview, Ubisoft CEO Yves Guillemot talked about the French publisher’s future plans. It may come as a surprise to many, but they are still considering a merger with Electronic Arts, who bought a 20% stake in the company some time back. He also talked about the company’s shift into movie production, which they might be investigating with the upcoming film adaptation of Prince of Persia. “We’re still considering,” he told Gamasutra. “The first option for us is to manage our own company and grow it. The second option is to work with the movie industry, and the third is to merge. We think the market is going to grow fast, and we can take a big share of that market, so we don’t have to change the way things are done at the moment.”Source: http://www.digitalbattle.com
