NEWS - Tuesday, October 16, 2007


Halo Effect Leaves Movie Industry Reeling

Halo 3, released on September 25, grossed a whopping $170 million in first day sales, a figure that had swelled to over $300 million by early October. In contrast, North American movie box office takings have been dwindling, reports Advertising Age, and Master Chief is being blamed by a number of film executives. Total industry film ticket sales were only $80 million for the Oct. 5 weekend, down a massive 27 percent year-over-year. According to research firm Media by Numbers that’s the industry’s worst performance for an October weekend since 1999. Fall domestic receipts are also down six percent compared to last year. The highly anticipated movie The Heartbreak Kid, which reunited Ben Stiller and the Farrelly brothers nine years after the wildly successful release of There’s Something About Mary, was expected to gross up to $25 million in its opening weekend but fell flat, taking just $14 million in the US and Canada. Paramount, the parent company of Dreamworks, the studio that released the movie, declined to discuss whether the Halo effect had been responsible for The Heartbreak Kid’s poor box office takings, although many film executives are reportedly convinced audiences stayed at home to play the Bungie-developed shooter. Microsoft was happy to comment on the subject however. Josh Goldberg, a Halo 3 product manager at Microsoft, said he wasn’t surprised that the game was successfully competing with blockbuster films. "We marketed it like a film and now we’re just as big or bigger than film." Janco Partners analyst Mike Hickey also noted, "The audience on this game is the 18-to-34 demographic, similar to what you’d see in cinemas," adding, "this could last for several weeks."
Source: http://www.next-gen.biz/

Comments

Site Statistics

Registered Members: 44,547
Forum Posts: 725,779
Xbox One Titles: 1,215
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,691
Member Reviews: 10,339
News Articles: 14,365
Screenshots: 31,114
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 108 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 140 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
4 Replies, 342 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 605 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 756 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 703 Views

Xbox Playdates Canada - February Playdates Schedule
Post by Kiesey
8 Replies, 935 Views

Xbox Prototype Communicator
Post by oryanphine
1 Replies, 1167 Views

Xbox One S Dragon Ball Fighterz
Post by oryanphine
0 Replies, 793 Views

Xbox One S Theme Hockey
Post by oryanphine
0 Replies, 655 Views

New Fable is coming!
Post by Shadow20002
2 Replies, 943 Views

RPG Recommendation?
Post by DJ tx
8 Replies, 1028 Views

Xbox Playdates Canada - January 2018 Schedule
Post by Kiesey
5 Replies, 1138 Views

Xbox 360 Summer Intern Celebration 2011
Post by oryanphine
1 Replies, 1343 Views

Xbox One X LA noire
Post by oryanphine
1 Replies, 1661 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics