NEWS - Tuesday, October 16, 2007


Halo Effect Leaves Movie Industry Reeling

Halo 3, released on September 25, grossed a whopping $170 million in first day sales, a figure that had swelled to over $300 million by early October. In contrast, North American movie box office takings have been dwindling, reports Advertising Age, and Master Chief is being blamed by a number of film executives. Total industry film ticket sales were only $80 million for the Oct. 5 weekend, down a massive 27 percent year-over-year. According to research firm Media by Numbers that’s the industry’s worst performance for an October weekend since 1999. Fall domestic receipts are also down six percent compared to last year. The highly anticipated movie The Heartbreak Kid, which reunited Ben Stiller and the Farrelly brothers nine years after the wildly successful release of There’s Something About Mary, was expected to gross up to $25 million in its opening weekend but fell flat, taking just $14 million in the US and Canada. Paramount, the parent company of Dreamworks, the studio that released the movie, declined to discuss whether the Halo effect had been responsible for The Heartbreak Kid’s poor box office takings, although many film executives are reportedly convinced audiences stayed at home to play the Bungie-developed shooter. Microsoft was happy to comment on the subject however. Josh Goldberg, a Halo 3 product manager at Microsoft, said he wasn’t surprised that the game was successfully competing with blockbuster films. "We marketed it like a film and now we’re just as big or bigger than film." Janco Partners analyst Mike Hickey also noted, "The audience on this game is the 18-to-34 demographic, similar to what you’d see in cinemas," adding, "this could last for several weeks."
Source: http://www.next-gen.biz/

Site Statistics

Registered Members: 79,394
Forum Posts: 725,965
Xbox One Titles: 6,092
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,548
Member Reviews: 10,339
News Articles: 16,531
Screenshots: 38,801
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 23068 Views

2021: XBA is still here
Post by shrew king
38 Replies, 188743 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 120833 Views

Xbox Series X or S
Post by Nato King
5 Replies, 138064 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 129087 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 149998 Views

Xbox one no signal
Post by debrartin
0 Replies, 140232 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 202621 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 157572 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 252389 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 146332 Views

Squad Up
Post by samslophead
0 Replies, 248992 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 176578 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 304569 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 164613 Views

© 2000-2024 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics