NEWS - Monday, March 2, 2009


Lost and Damned Breaks DLC Record

The platform holder also claims that The Lost and Damned had, a week before its launch, saw a greater increase in active users over Xbox Live than any other downloadable content.


Rockstar’s The Lost and Damned launched on Feb 17, nearly a full year after the Western release of the publisher’s record-breaking GTA IV. The DLC is the first of two Xbox-exclusive add-ons that Microsoft reportedly paid some $50 million to acquire exclusive rights to.

It’s no surprise, then, that Microsoft is flaunting what success its investment has yielded. The firm stated that The Lost and Damned is “the highest reviewed downloadable content ever” and had “eclipsed first-day revenue for all previous downloadable content on Xbox Live”.

“The success of The Lost and Damned redefines what consumers expect from game add-ons,” says Marc Whitten, general manager of Xbox Live. “Content like this is extending the lives of our favourite games and fundamentally changing the way we play.”

Microsoft has not yet stated if it expects a return on its $50 million investment, or if the GTA add-ons were always seen as loss-laders. So far Rockstar and Microsoft have kept quiet on the second downloadable title for GTA IV.


Source: http://www.edge-online.com/

Comments

Site Statistics

Registered Members: 44,779
Forum Posts: 725,821
Xbox One Titles: 1,415
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,748
Member Reviews: 10,339
News Articles: 14,678
Screenshots: 31,730
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Playdates Canada August, 2018 Playdate info thread.
Post by Kiesey
2 Replies, 159 Views

Xbox Game Pass
Post by oryanphine
2 Replies, 329 Views

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
3 Replies, 449 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 686 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 545 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 689 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 1041 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 994 Views

Is anything happening in XBox One land?
Post by DJ tx
7 Replies, 1338 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 877 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 970 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
4 Replies, 1241 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 1334 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 1625 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 1377 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics