NEWS - Tuesday, February 2, 2010


EA’s Dante’s Inferno Super Bowl Ad

Electronic Arts on Monday made official rumors that it was planning to advertise its forthcoming action game, Dante’s Inferno, during the television broadcast of Super Bowl XLIV this Sunday. Typically, networks charge an exorbitant amount of money -- not hundreds of thousands, but millions -- for this privilege.

The good news is that you won’t need to wait out the weekend to see the ad because we’ve got it for you today -- in this very article, in fact.

To complement the commercial spot, we chatted with EA’s senior vice president, Nick Earl, who heads Visceral Studios, the developer responsible for Dante’s Inferno. The company clearly has a lot riding on the title and the future of the franchise, which it hopes will explode after a third of America’s total population has a look at it this weekend.

We’ve really pushed the envelope in some of our marketing vehicles and at some of our events," Earl said of Dante’s Inferno. "With the Super Bowl, you’re reaching potentially one-hundred million people so you need to be thoughtful about that audience. This is the first Super Bowl that EA’s run. We think it may be the first videogame ad in the history of the Super Bowl -- certainly in recent memory. So we’re being very respectful of this opportunity. It just doesn’t happen often."

As you might’ve noticed, the spot does not depict the excessive gore, as well as nudity and sexual themes found in the game, but is nevertheless very ambient.

"We’ve created what we believe is an absolutely gorgeous looking ad with just incredible visuals and very arresting music to go along with it. So I’d say it’s going to be memorable because there’s just a tremendous juxtaposition of the audio in particular with the visuals," said Earl. "But I think at the same time we’re being respectful to the franchise and the work of literature and we’re being respectful to the audience."


Source: http://www.ign.com

Comments

Site Statistics

Registered Members: 46,508
Forum Posts: 725,867
Xbox One Titles: 2,133
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 1,920
Member Reviews: 10,339
News Articles: 15,394
Screenshots: 33,133
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
0 Replies, 674 Views

Squad Up
Post by samslophead
0 Replies, 6406 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 8046 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 26969 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 17253 Views

Happy Birthday, Me.
Post by SnoochyBoochy
3 Replies, 19848 Views

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 12567 Views

2 Giveaways! Bridge Constructor Portal AND Tempest 4000!
Post by Variation-XBA
0 Replies, 11918 Views

Xbox Playdates Canada September, 2018 Playdates info thread.
Post by Kiesey
3 Replies, 4111 Views

No topics about Xbox 360? Want to play FC3 or BFH?
Post by AddMeForCoOp
2 Replies, 15511 Views

Xbox Playdates Canada August, 2018 Playdate info thread.
Post by Kiesey
5 Replies, 4289 Views

Xbox Game Pass
Post by oryanphine
3 Replies, 22889 Views

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
3 Replies, 3439 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 18259 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 16893 Views

© 2000-2019 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics