NEWS - Thursday, August 23, 2007


Ubisoft Expects Rapid Market Growth

In an interview with Reuters, Guillemot said that a huge influx of new consumers meant nothing but good news for the industry. At the Games Convention in Leipzig, he told the reporter “There are so many new customers to the business; this is going to grow the market tremendously. I expect the market to grow by 50 percent in the next four years.” Guillemot largely credits this growth to the new influx of casual gamers that are being enticed to spend in larger amounts by products like the Nintendo Wii. He said that Ubisoft’s casual games efforts have been “hugely profitable”, a necessary source of income given the expense of creating a development infrastructure for the Xbox 360 and PlayStation 3. This profitability is due not only to the increasing customer base, but also the economics of development; according to Guillemot, casual games can be made on a budget of 1 to 4 million euros, compared to Wii game costs of 5 to 10 million and next generation console costs of 10 to 20 million. The CEO said he expected casual games to contribute 20% of Ubisoft’s revenue this year, twice the contribution of 2006.
Source: http://www.next-gen.biz/

Site Statistics

Registered Members: 79,396
Forum Posts: 725,965
Xbox One Titles: 6,092
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,548
Member Reviews: 10,339
News Articles: 16,531
Screenshots: 38,801
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 23069 Views

2021: XBA is still here
Post by shrew king
38 Replies, 188748 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 120838 Views

Xbox Series X or S
Post by Nato King
5 Replies, 138067 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 129090 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 150000 Views

Xbox one no signal
Post by debrartin
0 Replies, 140234 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 202633 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 157575 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 252397 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 146334 Views

Squad Up
Post by samslophead
0 Replies, 248994 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 176582 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 304576 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 164613 Views

© 2000-2024 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics